Breast Cancer Awareness

Thank You

[caption id="attachment_1146" align="alignleft" width="165"] Show You Care![/caption]

We couldn't have done it without you.

Kiefer's 2nd Annual Show You Care, Be Aware Donation Drive wouldn't have happened without support from our amazing customers.

Throughout the month of October, swimmers from all 50 states shopped Kiefer.com, the Kiefer catalog, and Kiefer Swim Shops and bought 2,544 units of more than 100 different pink products.

Kiefer will be donating 10% of the profits from these sales to the Breast Cancer Research Foundation®.

Kiefer’s Pink Lyrca Swim Cap and Kiefer’s Black/Pink Accent Flyback were the two most frequently purchased pink products.

Basic Breast Cancer Facts

October is Breast Cancer Awareness Month. Although public awareness of this annual effort may be quite high, the basic facts about breast cancer may not be well known. Here are the basics:

• Breast cancer is the second leading cause of death for women.
• One in eight women is diagnosed with breast cancer.
• Breast cancer is the most commonly diagnosed cancer in women.
• Preventative efforts and early diagnosis are critical steps in preventing breast cancer fatalities.

To learn more about how you can join the fight against Breast Cancer, visit the Breast Cancer Research Foundation®.

Close To Home, Close To Work

[caption id="attachment_1145" align="alignleft" width="165"] Kiefer Sports Pink at the Office[/caption]

No matter where or who you are, Breast Cancer and other types of cancer hit close to home.

It is rare to hear of someone who doesn't know a breast cancer survivor or fighter.

My family, friends, and coworkers (3 groups with considerable overlap) have been affected by these diseases.

Do I wear pink? Absolutely.

• My pink shirts are well known at Kiefer. October provides some respite from the taunting I've historically received for wearing them.
• My favorite swimsuit is black with a pink skull print.
• Even the computer I use to compose Kiefer blog posts wears pink, sporting a stylish black and pink case to cushion against my "high-impact writing".

Plans For Next Year

Just because October has passed doesn't mean we can forget breast cancer for another 11 months.

At Kiefer, planning is already underway to grow Kiefer's donation and increase awareness for October 2014.

What can you do in the meantime?

Consider showing support by helping spread awareness of this disease and the organizations dedicated to fighting it. Wearing pink to the pool and starting a dialog about awareness is an easy short term goal that could help save lives and strengthen the cause.

Thanks again and see you at the pool!